At a time when a handful of magazines were telling people what was beautiful, we catalyzed a movement to democratize the beauty industry.
We've built an incredibly passionate and engaged community of beauty lovers along the way, including thousands of content creators from virtually all walks of life who have helped us break down barriers to actualize our vision of making beauty more inclusive and welcoming to all.
Our approach to changing the world starts with identifying those areas where we believe we can make the biggest difference. Then, we rally our entire organization behind them. In 2021, we formally launched our Impact initiative, a company-wide movement to celebrate the unique beauty of people and the planet. This initiative is formally overseen by the IPSY Impact Advisory Council, which includes Jennifer Goldfarb, Co-Founder and Board Member, Jenna Habayeb, Chief Marketing Officer, Tina Shim, Senior Vice President, Brand, and Ana Zacapa, an external expert an external expert on Social Impact and Sustainability.
Within IPSY Impact, we’ve selected two key priorities: self-expression and sustainability. We see these two pillars as inextricably linked, because we believe that everyone should have access to products that make them feel beautiful and align with their values.
For us, self-expression includes advancing brand equity by investing in Black, Latinx, and LGBTQ+ communities; amplifying the voices and faces of these focus communities by featuring them; and working to advance diversity and inclusion within our own company. To date, we’ve invested more than $75 million in Black- and Latinx-led brands. We are proud that our Instagram content has overrepresented among Black, Latinx, and LGBTQ+ communities since 2021. We believe that everyone should see someone who looks like them in our content. And we are actively working to make sure that’s also true within the walls of our own company.
Sustainability at IPSY includes advancing packaging innovation, creating clean beauty transparency, and addressing our carbon footprint. We reduced our use of virgin plastic to only 51% of the materials we create for our owned brands. We created and we are 100% compliant with The Out List, a list of potentially harmful ingredients we don't allow in any products we carry and we launched The IPSY Clean Standard, our definition of clean which identifies more than 1,800 ingredients not present in the products we badge as Clean.
We know that real change happens together, and we look forward to continuing to update you on our progress as we work to make beauty more accessible for all.