Press
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Beauty Matter
Beauty as a Hobby: IPSY’s New Campaign Embraces Play
September 2, 2025
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Brand Innovators
IPSY leans into the creativity of beauty in new effort
September 2, 2025
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AdAge
11 creative campaigns to know about today
August 13, 2025
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Hypebae
Ipsy Wants You to Take Gen Z’s Beauty Obsession Seriously
August 13, 2025
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PR Week
IPSY's I Play Beauty Campaign Transforms 'Vanity' into 'Victory'
August 12, 2025
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Roast Brief
IPSY Champions Beauty as a Hobby With New ‘I Play Beauty’ Campaign
August 12, 2025
Thought Leadership
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BFA Focus & Integration
December 1, 2021
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Nuestra Propia Historia
September 20, 2021
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BFA's $25M Commitment to Black- and Latinx-Owned Brands
August 13, 2021
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Fighting Invisibility and Asian-American Hate
March 25, 2021
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BFA Impact Manifesto
March 24, 2021
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Black Voices In Beauty & Beyond
February 24, 2021
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Crafting a Culture of Innovation
October 6, 2023
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Transforming Team Structure for Engineering Success
June 12, 2023
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Innovative Solutions: How BFA Plans to Tackle Packaging & Waste Issues
December 2, 2022
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Information Security Everywhere
August 15, 2022
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Behind the Scenes: Becoming Beauty For All Industries (BFA)
February 18, 2022
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Universal Data Lake: The Future of Data
October 6, 2021