Press

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Bustle

Inside Ash K Holm’s Makeup Bag

August 12, 2025
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Trend Hunter

IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign

August 5, 2025
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Refinery 29

Celebrity MUA Ash K Holm Curated The Ipsy Box Of Our Dreams

August 1, 2025
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Beauty Packaging

IPSY Partners with Ash K Holm for August Icon Box

July 8, 2025
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Yahoo! Finance

IPSY's August Icon Box Delivers a Beauty Masterclass to Your Doorstep With Ash K Holm Collaboration

July 8, 2025
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Hello Subscription

5 Reasons Why Ipsy Is The Most Popular Beauty Subscription

June 25, 2025

Thought Leadership

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BFA Focus & Integration

December 1, 2021
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Nuestra Propia Historia

September 20, 2021
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BFA's $25M Commitment to Black- and Latinx-Owned Brands

August 13, 2021
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Fighting Invisibility and Asian-American Hate

March 25, 2021
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BFA Impact Manifesto

March 24, 2021
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Black Voices In Beauty & Beyond

February 24, 2021
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Streamlining Real-Time Data Processing at IPSY

December 2, 2024
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When Diversity and Inclusion Unlock Your True Potential

September 3, 2024
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Default Isn’t Always Default: Reimagining Code Standards

August 22, 2024
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CentOS 7 Exits, Debian Rocks: How IPSY Survived a Linux Soap Opera

July 23, 2024
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The Power of Perfectionism

May 15, 2024
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Abstracting Kubernetes Complexity: Simplifying Our Platform

March 14, 2024