Press
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Beauty Matter
Beauty as a Hobby: IPSY’s New Campaign Embraces Play
September 2, 2025
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Brand Innovators
IPSY leans into the creativity of beauty in new effort
September 2, 2025
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AdAge
11 creative campaigns to know about today
August 13, 2025
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Hypebae
Ipsy Wants You to Take Gen Z’s Beauty Obsession Seriously
August 13, 2025
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PR Week
IPSY's I Play Beauty Campaign Transforms 'Vanity' into 'Victory'
August 12, 2025
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Roast Brief
IPSY Champions Beauty as a Hobby With New ‘I Play Beauty’ Campaign
August 12, 2025
Thought Leadership
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IPSY's Hitting Pan Podcast with Chief Merchant Kristy Westrup
May 30, 2024
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IPSY Drives Sales by Curating On-Trend Beauty Experiences
May 28, 2024
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IPSY's Hitting Pan Podcast with Alexandra French
May 23, 2024
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IPSY is Making Over the Membership Model
May 20, 2024
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IPSY's Hitting Pan Podcast with Glamzilla
May 16, 2024
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IPSY's Hitting Pan Podcast featuring Patrick Starrr
May 16, 2024
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Crafting a Culture of Innovation
October 6, 2023
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Transforming Team Structure for Engineering Success
June 12, 2023
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Innovative Solutions: How BFA Plans to Tackle Packaging & Waste Issues
December 2, 2022
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Information Security Everywhere
August 15, 2022
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Behind the Scenes: Becoming Beauty For All Industries (BFA)
February 18, 2022
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Universal Data Lake: The Future of Data
October 6, 2021