Each month, over 20 million beauty enthusiasts across our platforms turn to IPSY to discover new products, trends, and brands that shape their routines. And we don’t take that lightly. With millions of swipes, samples, and reviews happening across our platforms, we have a front-row seat to how beauty is shifting in real time—and we’re sharing what we’ve learned.
Introducing the 2025 IPSY Beauty Discovery Report: a data-driven deep dive into the trends, categories, and consumer behaviors shaping the future of beauty. Based on more than 200 million product reviews, member feedback, and purchasing patterns, this report reveals what’s gaining traction, what’s falling off, and what’s next for the industry.