Growth Strategist, User Acquisition

About the Role:

As the User Acquisition Growth Strategist, you will be responsible for the acquisition of new subscribers via paid media channels, including testing new media opportunities. You have experience with performance marketing channels like Facebook or Google Ads and managing large media budgets. In this role, you will set up, optimize, and analyze campaigns on a daily basis while defining the best practices for your channels. You will work closely with the marketing, creative, and analytics teams.

A successful User Acquisition Growth Strategist is highly analytical but equally comfortable with creative and has strong execution skills with the ability to manage media efficiently and scale at the same time.

What You’ll Be Doing:

• Plan paid media budget distribution to meet companies acquisition volume and cost goals
• Execute paid media to deliver on goals
• Partner with members of the creative team on channel-specific ad design and landing page tests
• Explore and test emerging media channels
• Analyze ad performance, share recommendations based on data, and make targeting, bid, creative, and other adjustments to grow subscribers
• Develop new insights and process improvements for internal user acquisition management and reporting
• Research and develop seasonal campaign strategies
• Other responsibilities and ad hoc projects as needed

What We’re Looking For:

• 2-3 years of paid media experience – experience with performance marketing channels like Facebook or Google Ads with strong understanding of marketing technology (attribution, tracking, etc.)
• Rapid growth experience is a plus
• Proven track record of growing revenue or customers while managing $1M+ monthly media budget across multiple channels
• Previous experience with landing page testing strategy and methodology
• Willing to be hands-on yet strategic
• Ability to make sound decisions confidently using data
• Ability to manage through ambiguous and subjective situations.
• Autonomous work style yet has a strong sense of collaboration, urgency, creativity, and results-driven
• Thrives in a fast-paced environment, flexible to pivot with competing priorities, and provide timely crisis management
• Willing to think outside the box, challenge the status quo, and evaluate all possible solutions in making strategic decisions
• Resilience, tenacity, high energy. Able to rapidly bounce back from adversity
• Bachelor’s degree

Bonus if You Have:

• Familiarity with SQL
• Experience working with Tableau or Looker 
• Past experience in subscription/beauty space

What We Offer:

• Competitive salary & equity grants
• Annual bonus program (paid out quarterly)
• Paid Time Off
• Work from home flexibility
• Medical, dental & vision insurance
• Free Glam Bag Plus or BoxyCharm subscription
• Learning & development programs

ABOUT US

Beauty for All is the home of the largest beauty subscription brands in the world: IPSY and BoxyCharm, as well as brand incubator, Madeby Collective, and personal care brand, Refreshments and have a beauty community that’s over 30M strong.

IPSY, a Beauty For AllI brand, was founded in 2011 and is the largest beauty subscription in the world. IPSY delivers customized Glam Bags leveraging IPSY Match, a proprietary technology that analyzes hundreds of attributes to delight each member with personalized beauty products perfect for their lifestyle. IPSY strives to make beauty more inclusive and welcoming to all.

BoxyCharm, a Beauty For All brand, was founded in 2013 and continues to be a leader in the beauty subscription industry experiencing immense growth year over year. BoxyCharm is the #1 searched beauty box brand on YouTube and was named one of the fastest-growing companies in the nation by Inc Mag. BoxyCharm champions self-expression and has a huge presence on social media with an avid community of beauty enthusiasts.

Madeby Collective, a Beauty for All brand, was founded in 2019 and is a beauty brand incubator that partners with luminaries to develop quality, first-of-a-kind products for diverse communities. It’s home to Item Beauty, a Gen Z-focused clean beauty brand co-founded by Addison Rae, TikTok’s #2 largest star, and Complex Culture, an award-winning beauty brand for time-pressed millennials. Combining social listening with hard data, Madeby Collective fulfills unmet consumer needs, drives authentic connections, and creates unexpected experiences that disrupt beauty norms.

Refreshments, a Beauty For All brand, was founded in 2020 and is a direct-to-consumer personal care brand with extra fun face and body essentials, perfect for jazzing up any bathroom routine. Refreshments set out to create the highest quality products at the best value. All products are formulated with clean, cruelty-free, gluten-free, 100% vegan ingredients, sustainable packaging and are available on Refreshments.com and through a membership at IPSY, the largest beauty subscription in the world. 

Beauty for All inspires everyone to express themselves, making beauty accessible for all. Through product innovation, machine learning technology, and a community-first mindset, we democratize beauty by delivering not only personalized experiences, but a feeling of authentic self-expression. Headquartered in San Mateo, with offices in New York, Miami, Santa Monica, and Argentina, BFA brings together a diverse group of entrepreneurial thinkers and creative problem solvers with a penchant for getting things done.

EEO Statement: We are an equal opportunity employer who celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.